Pediatricians Project

Information

Target

To visit pediatricians with regular and strategic approach, to present brands and products in the project and finally to catch "pediatricians most recommended brand" title by creating a scientific connection with them.

Project Scope

Detailing

Branding

Sampling

  • Pediatricians: 750
  • Visits: 8 times/year
  • Cities: 8
  • SEC: ABC1

Participants

RB / Lysol

Hayat Kimya / Molfix Bebek Bezi

Hayat Kimya / Molfix Islak Mendil

Dermotek

Lansinoh

Philips / Avent

Altıparmak / Apitera

Eti / Cicibebe

Eczacıbaşı Hij. Ür. / Uni Baby

Nestle / Nesquik

Barilla / Piccolini

Sütaş / Babymix

P&G / Prima

Danone / Danino

Reckitt-Benckiser / Lysol

Dyson / Air Cleaner

Chicco / Mother-Baby Products

Velena / Bioderma Baby

Distribution Map

Cities

  • Adana
  • Ankara
  • Aydın
  • Bursa
  • İstanbul
  • İzmir
  • Manisa
  • Mersin

Photos