BONMİNİ - Postnatal Project

Information

Target

To reach the mothers who have 6-month babies by a gift pack that is distributed in private hospital pediatry services and in pediatrician private offices.

This pack is composed of booklets, leaflets and samples of the products for these ladies and their babies that they will give birth.

Figures

  • Monthly: 12.500
  • Annual: 150.000
  • Hospital: 125
  • Cities: 12
  • SEC: ABC1

Reporting

Every 15'th day of the month,previous month's distribution report and visuals are shared with the client.

Research

All Present-Service Turkey activities are based on control system These activities that are done by Market Research Department are; For annual participants in Bonmini projects, researches that interrogate the categories three times in a year to evaulate the differencies between pack receiver and non-receiver mothers.

Distribution Map

Cities

  • Adana
  • Ankara
  • Antalya
  • Aydın
  • Bursa
  • Gaziantep
  • İstanbul
  • İzmir
  • Kocaeli
  • Manisa
  • Mersin
  • Tekirdağ

Contents of Pack

Molfix
Bepanthol
Bepanthol
Elenatal
Hero
Peros
Fisher Price
Dalin      
Karaca
Duracell
Getir

Photos